adunera (formerly "Baskey") is a highly specialized HubSpot consultancy. We combine strategy, implementation and our own apps – for systems that are genuinely used in everyday work.
We deliberately stay small to remain close to our clients. No retainers, no flat-rate packages – consulting and implementation from a single source.
CRM structure, configuration, data migration, permissions.
Workflows, sequences, processes across all hubs.
Connecting system landscapes – with and without AI.
Developing and scaling existing HubSpot setups further.
Marketplace apps for deal cloning, PDFs, sequential numbers & more.
Empowering internal teams so HubSpot is truly used.
Most CRM projects fail due to unclear process definitions, half-finished automations, and a confusing tool landscape. Before the project starts, we create a clear overview, analyze the tools around the CRM (incl. website, quotes, ERP, data lake apps, email, etc.), and then draw up a clear plan for implementation.
CRM, ERP, mail, chat, DATEV, AI – each system is good on its own. Together, they often become a patchwork. We homogenize your system landscape around HubSpot as a central data hub so that information ends up where it's needed.
Marketing, sales, service, and ops often work side by side. A shared data space and clear processes turn parallel teams into one shared team – with a single view of the customer.
The tangle of tools, workarounds, and special cases becomes a structured process landscape. Fewer exceptions, fewer clicks, fewer questions – more focus on what works.
A HubSpot system that works in a way that it is truly used.
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